A WONDERFULLY STRANGE COMBINATION
Electricity + pet perks? Sure, it’s a little weird, but so is pet ownership. So we embraced & empowered a different breed of energy consumer because Pet People get it.
Role: Creative Direction, Concept Development, Art Direction
In a market with (believe it or not) multiple competitors, we needed to speak to customers first. And fast. To get them talking, we started the conversation.
This one is for me. And the ones who truly love pets. The ones who commit. Life is short (especially in dog years): lap it up.
Credits
Bud Hasert (ACD/CW) • Matthew Morris (ACD/Interactive) • Amy Hurt (Producer) • Drew Hammond (CD) • Claire Jordan (ECD)
Craig Rasmus (Director) • Ricardo Diaz (DP) • Andrea Mendoza (Editor)
Production: Accomplice • Post: Cut & Run, Finland Finish, Perfect Form, Digital Domain